The Costa Rican Tourism Board (ICT) on Thursday presented a new advertising campaign to draw tourists from the U.S. and Canada starting on Dec. 17.
The campaign’s messages were developed around the concepts “Save the Americans” and “Save the Canadians”. It hopes to attract a segment of overworked and overstressed people who “increasingly are refusing to take time off and relax,”
Taken from Tico Times
Save The Americans
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